The Guest Rating System: How to Evaluate Creators After Each Event

Overview

The guest rating system is one of the most important quality mechanisms on The Secret Society. After each event, you have the opportunity — and the responsibility — to evaluate the creators who attended. These evaluations feed directly into the platform's long-term quality loop, shaping who gets invited to future events and ensuring that the overall standard of the creator community rises over time.

Why the Rating System Exists

Every activation involves real people, real venues, and real brand experiences. The quality of the creators who attend determines the quality of the content produced, the atmosphere at the event, and the long-term reputation of the platform within your venue.

The rating system exists to answer a simple question: based on what actually happened at this event, was this creator a good guest?

Without a structured evaluation mechanism, this question has no systematic answer. Individual memories fade, biases creep in, and there is no way to build a fair, evidence-based picture of creator quality over time.

With the rating system in place, the platform can:

• Identify creators who consistently perform well and prioritize them for future activations
• Identify creators who consistently underperform and progressively filter them out
• Build a data-driven quality baseline across the entire creator community
• Give venues a direct influence over the quality of their future guest pools
• Create a self-improving ecosystem where the overall community standard rises with each cycle

The Three Rating Criteria

Each guest is rated across three distinct criteria, each scored on a scale of 0 to 5.

1. Joviality — 0 to 5

What it measures: The creator's attitude, energy, engagement, and overall participation in the experience.

What a high score looks like:

• Genuinely enthusiastic and engaged throughout the event
• Positive energy that contributes to the atmosphere
• Actively participating in the experience rather than passively being present
• Warm, professional, and pleasant to have in the space

What a low score looks like:

• Disengaged or distracted throughout the event
• Negative energy or poor attitude
• Passive presence without real participation
• Behavior that made the experience less pleasant for staff or other guests

Why it matters: A creator who is genuinely present and enthusiastic produces better content and creates a better atmosphere for other guests. A disengaged or negative creator affects both the quality of the experience and the quality of the content produced.

2. Presentation — 0 to 5

What it measures: The creator's appearance, style, and alignment with your venue's standard and dress code.

What a high score looks like:

• Appearance that aligns naturally with the venue's aesthetic and standard
• Well-presented, well-dressed, and appropriate for the experience
• A personal style that feels at home in the environment

What a low score looks like:

• Appearance that is inconsistent with the venue's standard or dress code
• Clearly underdressed or inappropriate for the format
• Presentation that creates a mismatch with the venue's brand

Why it matters: Creators are at your venue as guests of the experience. They appear in content associated with your brand. How they present themselves matters — both during the event and in the content they produce. A creator whose presentation does not match your standard undermines the premium feel of the activation and produces content that does not reflect your brand correctly.

3. Punctuality — 0 to 5

What it measures: The creator's arrival timing, respect for the event schedule, and overall reliability.

What a high score looks like:

• Arrived within the expected window or early
• Checked in promptly and correctly
• Stayed for the appropriate duration of the event
• Respected the schedule and any timing requirements

What a low score looks like:

• Arrived significantly late without prior communication
• Left very early, before the experience was complete
• Failed to check in or check out properly
• Showed disregard for the event schedule

Why it matters: Punctuality is a proxy for reliability and professionalism. A creator who consistently arrives late, leaves early, or does not respect the event schedule is a less reliable participant — regardless of how good their content is. Punctuality also affects operational planning: events are designed around a specific arrival flow, and guests who deviate from this create friction.

How Scores Are Calculated and Applied

The three criteria scores (joviality, presentation, and punctuality) are combined into an overall guest quality score for each creator. This score is tracked across all activations the creator attends, across all venues, and is updated over time.

A single rating does not define a creator permanently. One poor score might reflect an off-day or an unusual circumstance. The platform looks for patterns across multiple activations rather than drawing conclusions from isolated data points. This protects fairness.

Consistent scores drive outcomes. A creator who receives consistently high scores across multiple events from multiple venues builds a strong quality profile. A creator who receives consistently low scores across multiple events may be progressively deprioritized or, in serious cases, removed from the platform.

Higher-rated creators are prioritized in selection. When our team is reviewing interested profiles for future events, a creator's quality score is one of the factors weighed in the selection decision. Strong performers have a meaningful advantage over those with weaker track records.

How to Rate Guests Effectively

The accuracy and usefulness of the rating system depends entirely on how carefully ratings are submitted. Here is how to make your ratings as valuable as possible:

Be objective, not generous. It is natural to want to give everyone a high score — it feels kind. But inflated scores undermine the system's ability to distinguish between genuinely strong guests and average ones. Rate what you actually observed.

Be specific, not impressionistic. Rate each criterion based on the specific behavior it measures, not your general feeling about the guest. A creator might be charming and enthusiastic (high joviality) but arrive 40 minutes late (low punctuality). Both scores should reflect reality.

Rate all three criteria for every guest. Do not skip criteria for some guests and apply them fully for others. Consistent application of all three criteria across all guests is what makes the comparative data meaningful.

Rate promptly after the event. Your memory of the specific behaviors you observed is freshest immediately after the event. Delaying ratings increases the risk of losing nuance and detail.

Use the full range of the scale. If every creator gets 4 or 5 stars for everything, the system has no meaningful data. Reserve high scores for genuinely strong performance. Reserve low scores for genuinely poor performance. Use the middle of the scale for average or mixed performances.

What Ratings Cannot Replace

The guest rating system is designed for standard post-event quality calibration. It is not designed to handle:

Serious conduct issues — If a creator behaved inappropriately, created a safety concern, harassed staff, engaged in dishonest behavior, or committed any kind of serious breach of conduct, this must be reported through the support channel as a separate escalation. Assigning a low rating is not sufficient for situations that require urgent review and potential action.

Real-time incident reporting — If something goes wrong during a live event, contact support immediately. Do not wait to address it through the rating system afterward.

Disputes about deliverables — If a creator's content is missing or does not match the agreed deliverables, this is also a separate issue that should be reported through the support channel.

The rating system captures the quality of the event-day experience. Everything else has its own reporting pathway.

The Long-Term Impact of Accurate Ratings

Imagine two scenarios:

Scenario A — Accurate ratings: Venues consistently rate guests with precision. Strong performers receive high scores and get invited to more events. Underperformers receive accurate lower scores and are progressively filtered out. Over time, the quality of the creator community rises. Future events are attended by better-aligned, more reliable, higher-quality guests. Content improves. Brand experiences improve. The system becomes increasingly valuable.

Scenario B — Inaccurate or inflated ratings: Every guest receives high scores regardless of actual performance. The system has no meaningful data to distinguish between good guests and poor ones. Selection quality stagnates. Underperformers continue to be invited. The overall quality of the creator community does not improve. Future events are no better than current ones.

Your ratings are a direct investment in the quality of your future activations. The time taken to rate guests accurately after each event pays dividends in every future event you host.

When to Contact Support

Contact the support team through the in-app chat when:

• A guest's behavior requires escalation beyond the rating system
• You have questions about how ratings are used or applied
• You are concerned that ratings are not influencing future guest quality as expected
• You want to understand your account's guest quality trends over time
• A serious conduct incident occurred during an event

Summary

The guest rating system evaluates creators across three criteria — joviality (attitude and engagement), presentation (appearance and alignment), and punctuality (timing and reliability) — each scored 0 to 5. Scores accumulate over multiple events and venues, building a long-term quality profile for each creator. High performers are prioritized in future selection. Consistent underperformers are progressively filtered out. Rate all guests, rate accurately, rate promptly, and use the full scale. Serious conduct issues require separate escalation through the support channel. Accurate ratings are a direct investment in the quality of every future event you host.

Updated on: 01/05/2026